One of the biggest hurdles for small business marketing is the budget. But if you don’t make noise about your business it’s hard to get anyone to buy your products or services. It’s kind of a catch 22 a lot of startups and small businesses face as they start out.
Don’t panic! There are many things you can do to bootstrap your marketing as a small business. Follow our top tips for getting maximum exposure for minimum dollar. And for more great ideas about marketing please visit our Facebook page today.
- Become a YouTube super star
It’s a myth that YouTube videos have to be revolutionary for them to go viral. Easy to make instructional videos can be very popular. A former client of us that sells promotional merchandise created a series of videos showing how they brand different items. This video about screen-printing umbrellas has over 50,000 views, which goes to show how effective sharing expert tips can be.
- Speak for your industry
Now you’ve recognized the value of your expertise, share it even further. Contact local or national media to let them know that you are happy to provide quotes for stories relevant to your niche. Be proactive by responding to any hot industry topic, perhaps taking a controversial stance. Also, don’t forget to post on local forums, actively participating in discussions in groups like LinkedIn. By becoming a vocal spokesperson you may gain the chance to speak at a local conference, where you can build your credibility and that of your business.
- Enter awards
You know you are the best thing since slice bread – now let everyone else know!
Most industries have business awards you can enter – many of them free of charge. If you win, you will be able to shout about that accolade across all your marketing material and social media. Enhancing your reputation. Many ward programmers provide winner badgers, which are an eye-catching boost for your homepage.
You can also gain press coverage if you win the award. Even if you don’t win, completing award applications helps you identify your successes and will provide you with credible case studies to use on your website. Highlighting the work you are the most proud of will help you attract more clients
- Plan a webinar
Now you’re an expert, considering reaching out to and interacting with your customers and prospects with an educational webinar. Any type of business can host a class – either in your office or a local shop. Think about any type of knowledge that you can share with your audience.
For example, if you are an insurance agent How about a workshop for business owners helping them ensure they are properly covered for any damage? You own a hair salon? Why not invite people along who want to learn how to run a salon? Specialize in internet marketing? Run a webinar on SEO or getting started with Google AdWords.